Web Optimizers: Delivering Results

 

Are Customers Finding Your Website?

With over 650 Million searches daily, how many potential customers are NOT finding your website?

 

Marketing Your Website for Success

Marketing your website to attract highly qualified sales leads requires the knowledge and expertise that one can only achieve over time. With over nine Years experience, Web Optimizers delivers results by improving website rankings and targeting qualified customers. 

Search Engine Marketing (SEM)

Search Engine Marketing is the hottest thing in the marketing world, showing 214% growth in the past two years. The excitement generated by this growth triggered a rush of companies embracing search engines as a major marketing channel. But these companies risk failure unless they have a coherent search engine marketing strategy that supports this new advertising medium. 

Is Pay Per Click (PPC) the only way to achieve a top ranking?

Do you one have to pay search engines to get a top ranking for certain keywords? Simply put-NO. 

Pay Per Click (PPC) or AdWords are common marketing strategies. Many internet marketing firms believe the only way to achieve a top ranking on major search engines is to pay for that top ranking. 

Did you know bid prices for top keywords have risen on average 26% over the past year? 

Several studies show that organic listings are chosen first by 70% of people viewing search results, while sponsored listings such as PPC or AdWord Campaigns,  receive about 24.6% of clicks. That means you can sharply increase your search engine traffic by appearing in the organic results. Word campaigns are just one option for reaching top rankings. At Web Optimizers we develop short-term and long-term Search Engine Marketing Strategies to propell your site to a top ranking and maintain that ranking.  

At Web Optimizers we tailor your search engine marketing plan to your needs and objectives. We develop a Search Engine Marketing Strategy that is unique to each client based on industry, type of services or products, regional considerations, and your industry knowledge, along with keyword frequency tracking. This proven marketing strategy delivers highly qualified Internet shoppers – right when they are actively searching for your company’s products or services.

Today’s leading search engines are some of the most lucrative marketplaces for companies looking for highly qualified, low-cost sales leads. But, the search engines only work for your company if your website is optimized to attract them.    

Marketing Strategies 

The success of any search engine marketing strategy ultimately depends on keyword selection. A good strategy recognizes that you will achieve the best Return On Investment when you are pragmatic in choosing your keywords. A good search engine marketing strategy targets a broad range of keywords, going after the little words as well as the big ones. At Web Optimizers we research search trends, conduct competitive analysis, analyze search engine indexing trends, and monitor our clients rankings on a daily basis. We utilize a variety of resources and tools to determine the best keywords and keyword phrases. By targeting the right keywords and phrases, we increase qualified traffic to your website.

Our job doesn't end here.

Top rankings that are not maintained will eventually drop. Search engines are limited as to how many millions of pages they can reasonably index. They delete pages to make room for new pages. They change rules and apply new filters. In addition, your site competition is always evolving. New sites are continuously being developed and optimized. It takes vigilance to maintain indexing. 

Marketing Vigilance

Web Optimizers provides the following services on a monthly basis:

  • modify pages to keep web site content fresh
  • submit these pages to the search engines
  • analyze the site's positioning in each search engine to determine which pages have been dropped or have not yet been indexed
  • optimize new pages as they become available on the site
  • monthly processing and reporting on search engine placements
  • analysis of gains and losses
  • page modifications of html code or layout to comply with revised search engine guidelines
  • adding additional text to boost site relevancy and increase rankings
  • keyword analysis to determine shifts in popular keywords and page modifications to adjust to these shifts in keyword usage
  • competitive research of other well-placed sites to determine methods used to gain placements
  • research appropriate web sites that are content related, to determine if that site would be a good prospective link
  • initiate correspondence to request link
  • assist with or maintain a links page on the client site

 

Want to blow your competition out of the water?  See your company  listed Number 1 on the Search Engines? Need to know more?   Put over nine Years of experience to work for you.

Contacts us today before your competition does.